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Market Structure of Local Fresh Beef and Imported Carabeef: A Pilot Study Among Consumer

Availability, price and consumer preferences play an important role in determining the local fresh beef market and imported frozen buffalo meat. The purpose of this study was to determine the structure of the local fresh beef markets and carabeefs imported among consumers in terms of meat preferences, perceptions on both types of meat, and reasonable selling prices. A questionnaire was prepared and the survey was conducted in July 2018. For the purpose of pilot study, 22 respondents from various states of Peninsular Malaysia were involved in this study. The results showed that 27.3% of respondents bought meat from hyper or supermarket, 22.7% from public market (pasar awam) and night market (pasar malam) respectively, and 18.2% from farmer's market (pasar tani). Most respondents (68.2%) chose fresh beef compared with imported carabeef (27.3%). In terms of perception, respondents agreed that fresh beef had higher quality (59.1%) and better (54.5%) than carabeef. It is more expensive (54.5% respondents) because of their quality and suitability. Only 18.2% of respondents agreed on the availability of fresh beef in the market. The results also showed that 54.5% of respondents agreed that the current selling price was within reasonable distance. 

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About this Article Paper

Fazly Ann Zainalabidin. Market Structure of Local Fresh Beef and Imported Carabeef: A Pilot Study Among Consumer. 30th Veterinary Association of Malaysia (VAM) Congress. 19th-20th October, 2018. Hilton Hotel, Petaling Jaya, Malaysia.(Abstract of Oral Presentation).

 

*1Fazly Ann Zainalabidin, 2Ramlan Mohamed, 2Norazean Mohd Falal, 2Mastura Yaacob,  2Marni Safar, 2Nurul Aini Mohd Yusuf, 2Nurshuhada Solahudin, 2Sharil Azwan Mohd Zain  

1Veterinary Research Institute, Department of Veterinary Services, 59, Jalan Sultan Azlan Shah, 31400 Ipoh, Perak, Malaysia 

2Department of Veterinary Services  

*Corresponding Author: fazly@dvs.gov.my 


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