A.B. SALINA*1 , L. HASSAN1 , A.A. SAHAREE1 , M.A. STEVENSON2 AND K. GHAZALI3
Traceability system for livestock is an important infrastructure necessary to monitor animal health, animal disease emergencies and quality assurance. The aim of this study was to evaluate farmer and trader willingness to use and pay for an animal identification and traceability system in Peninsular Malaysia. Data was obtained from a questionnaire that was completed by 543 farmers and traders from the 10 states in the peninsula. Our results show that up to 54% respondents were willing to use and pay for an animal identification and traceability system. Gender and the length of experience of farmers and traders were factors significantly associated with the outcome of this study. Female farmers and traders were less willing to use and pay for an animal identification and traceability system while farmers and traders with more experience in the cattle industry were significantly more likely to provide a favourable response.